The Story Behind Natural Gemz Beauty: Embracing Your Natural Radiance
At Natural Gemz, we believe that beauty is more than skin deep—it's a reflection of your inner strength, self-love, and the journey you're on. Founded by Bethzaida Zilerion, Natural Gemz is a woman- and Black-owned beauty brand with a mission rooted in the profound experience of postpartum healing. Our purpose is to help women navigate their unique journeys by embracing the natural skin they’re in through hair and skincare products designed to nurture their natural radiance.
The Inspiration Behind the Name
The name "Natural Gemz" carries deep meaning and inspiration. It is drawn from the essence of clean, ethically sourced ingredients that we use in our products—precious, pure, and valuable, just like the women we serve. The name is also a tribute to one of Bethzaida’s favorite songs, "Doo Wop" by Lauryn Hill, particularly the lyric, "Don't be a hardrock when you really are a gem." This line resonates with Bethzaida on her journey of self-love and self-care, reminding her to embrace her true, valuable self instead of hiding behind a tough exterior.
A Mission Born from Personal Experience
Natural Gemz was born from Bethzaida's personal experience with postpartum depression. During her postpartum journey, Bethzaida was trying to learn herself again as an evolved woman—a mother. She didn’t feel beautiful in her skin as she suffered from acne and really dry hair. This struggle fueled her determination to find a solution, leading her to research natural ingredients that could nourish her skin and hair health naturally.
With this newfound knowledge, Bethzaida began creating formulas and making products in her kitchen. She started with simple soap bars, carefully crafting each one with love and purpose. One day, she decided to share her creations with her Instagram community, slowly introducing the products she had developed. The response was overwhelming—her family and friends loved the soap bars and the results they saw. This positive feedback gave Bethzaida the confidence to take the next step and create Natural Gemz, turning her passion into a business that could help women everywhere.
Our Purpose: Empowering Women on Their Healing Journeys
At Natural Gemz, we’re not just about beauty products; we’re about transformation. We want to help women tap into their divine femininity, embrace vulnerability, and pour into their own cups first. Our products are crafted to be more than just skin-deep solutions—they are tools for self-care, designed to help women look and feel good as they navigate their healing journeys.
What We Want to Share with Our Community
Our community is at the heart of everything we do. We are committed to spreading awareness about the importance of self-care, especially postpartum. We believe that every woman deserves to take the time to find herself again, to fill up her own cup so that she can overflow with love and care for others. At Natural Gemz, we are here to support women in rocking their natural beauty with confidence and pride.
Bethzaida’s ultimate goal for Natural Gemz is to continue growing this community, reaching more women who need to hear this message of self-love, self-care, and empowerment. We invite you to join us on this journey, to embrace your own natural beauty, and to shine brightly as the beautiful, radiant woman you are.